Reviews as a Marketing Tool
Online reviews are now a significant aspect of online presence.Today, people have a tendency to cross check products and services before consumption. People confirm the value of services and products by going through testimonials of other users. Though there are many types of reviews, Google reviews are very popular. Clients regard highly the opinions of other clients concerning a business. This is because for them, what a fellow client says portrays a truer image of the company and its products and services than is displayed on a company’s website. What customers have to say about a company informs the actions of its potential customers. Making good use of reviews on a company’s website is, therefore, essential. Good ratings and reviews would sell the company well to potential customers.
One can prevent bad reviews from getting to their website by using the control tools in the plug-ins. This features are however, not applicable when using review sites such as Yelp and other websites like Amazon. Sometimes you might not agree with the reviews that you get but they could be eye openers to some oversights that need to be dealt with. Responding to negative reviews in a professional manner helps in upholding a company’s image. It is good business practice to commend clients that give you good reviews.
The Millennials and today’s generation people have a short concentration span and will only skim over a website in search of relevant information. Customers’ feedback can be make a good eye catching summary that will keep a view on your website long enough to get all the details. Also using reviews from big sites gives a company bargaining power when pitching for sales from potential buyers. Go-Forth Pest Control in Wilmington, NC is an example of a small-scale business that is using reviews from a popular compang-Google to build its image.
One need not pay any amount when using Google reviews unless they choose to use Word press plug-ins to ease featuring Google reviews. Most applications have built in options that don’t require one to buy plug-ins. Google places reviews is a plug in that can be used with WordPress. With this, one can feature 3 views concurrently. To suit the theme and website design, the review panel can be modified from the configuration settings.
Yelp is also a famous review site.Yelp is designed to only feature real customer’s reviews thus making it credible. When using Websites developed by wordpress then one need not buy an additional plug-in feature for Yelp. Facebook is also a social review site whose contents can be embedded to a website.
Types of reviews are not limited to the three covered here. The three review types are website friendly because they can be used with features readily available within website settings without having to purchase additional features.